Tennis Bracelet, Anyone?

In 1978, while defending her three-year streak as the U.S. Open champion, Chris Evert lost her gold diamond bracelet in the middle of the match. “When I competed, I wanted to wear something that gave me confidence and empowered me both as a woman and an athlete,” Ms. Evert, who won 18 major singles titles…

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New Fame, Age-Old Exploitation

When Celeste Polanco amassed 100,000 followers on TikTok, she started thinking about money. “I knew I was in the position to get brand deals,” said Ms. Polanco, a lifestyle content creator in Brooklyn. “I just didn’t know anything about the business side of things.” So Ms. Polanco, 30, was intrigued when a representative of the…

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