What Do Gen Z Shoppers Want? A Cute, Cheap Outfit That Looks Great on Instagram

For every Greta Thunberg and school-skipping climate change protester, there is another member of Generation Z buying inexpensive clothes on a smartphone. Their purchasing choices — fueled by influencer culture and catered to by a new wave of ultra-fast-fashion retailers such as Fashion Nova, PrettyLittleThing and Missguided (responsible for a £1 bikini that sold out…

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The Leotard Queen

KANSAS CITY, Mo. — “We’re very self-conscious about our bodies, and we’re fighting that every day.” So said Misa Kuranaga, a principal dancer with the San Francisco Ballet, one day in December by phone. She was in the midst of rehearsing the role of the Sugar Plum Fairy for the annual “Nutcracker” production and ruminating…

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