Craft Brewers Lighten Up and Take Aim at the ‘Sweaty Consumer’
For Sam Calagione, a founder of the craft brewery Dogfish Head, his company’s efforts to get healthier had a selfish origin. “I started to notice that I was getting an everything bagel on my midriff,” said Mr. Calagione, attributing the weight gain to the multiple beers he drinks daily for work. “So I was like,…
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