The Art of the Pitch in the Midst of a Pandemic
LOS ANGELES — Millions of people had started to shelter in place. The global economy was cratering. Coronavirus-panicked shoppers were clawing at each other over toilet paper. But apocalypse be darned. Ashley McCormick, a fashion publicist at Ragdoll PR in Los Angeles, had a product to promote. “Forget everything you’ve ever heard about latex,” her…
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