Brioni Girds for Men’s Wear Combat

FLORENCE, Italy — Consistency is a tough sell in an age of obsolescence. Say what you will about sustainability, few 21st-century habits die harder than consume and discard. Thus, when a label like Brioni decides to celebrate its 75th anniversary with an elaborately staged presentation in a Renaissance palace and follow it with a seated…

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Real Men Don’t Rent

ImageCredit…Photo Illustration by The New York Times; Getty Images There’s only one problem as the growing clothing rental market inches toward offering men’s wear: Guys may not buy in. Jan. 8, 2020 A little more than a decade ago, a pair of Harvard Business School students founded Rent the Runway, a platform for renting special-occasion…

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