Gen Z Is Worried About Climate Change—and Their Shopping Habits Prove It

You could assume designers and editors dictate what’s “in,” and consumers sheepishly just follow along. Sometimes, though, it’s the opposite. For decades, brands have instead relied on everyday trailblazers. Remember Malcolm Gladwell’s viral New Yorker story “The Coolhunt”? It’s still eerily relevant over 25 years later. For time immemorial, trendsetters have set trends (as they…

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