Let the Real Stretch Marks Rip

When Marissa Vosper started the intimates brand Negative Underwear in 2014, she and her co-founder Lauren Schwab decided not to retouch women’s bodies in the marketing materials. Ms. Vosper called the move “a no-brainer” — befitting a business that sells mostly sheer, wireless, ultra-minimal bras. There would be no #photoshopfails of the kind that go…

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