How to Run a Business in 2020
In recent years, stars have lent their names to all kinds of sneaker collaborations. Puma had Rihanna. Reebok had Gigi Hadid. Adidas had Kanye West. Nike had … Jesus Christ? Not exactly. In October, a pair of “Jesus shoes” — customized Air Max 97s whose soles contained holy water from the River Jordan — appeared…
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