$100 as an Incentive to Get a Shot? Experiment Suggests It Can Pay Off.

What’s the best way to persuade the millions of Americans who are still unvaccinated against Covid-19 to get their shots? Reassuring public service announcements about the vaccine’s safety and effectiveness have proliferated. But increasingly, people are realizing that it will take more than just information to sway the hesitant. In recent randomized survey experiments by…

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How to Forget Something

“We are what we remember of ourselves,” says Michael Anderson, a professor of cognitive neuroscience at the University of Cambridge who studies memory. How you will remember your life as an 80-year-old will depend on the ways you hold on to, or let go of, memories. Your brain is always in the process of forgetting,…

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