Dear Celebrities: Please Stop Churning Out Beauty Brands
“Celebrities are saying, ‘This is my skin care, this is what I use,’ and ‘No, I don’t get Botox, it’s just my products,’” said Stacey Berke, 34, an addiction counselor from Rochester, N.Y. “It makes it hard to believe.” The traditional celebrity endorsement is no longer enough. People need to know there’s expertise or, at…
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