How Rosé Became a Lifestyle

“I hate the word ‘trend,’” said Joey Wölffer, an owner of the Hamptons winery Wölffer Estate, known for its rosé. It is a surprising statement from someone who makes one of the most ubiquitous beverages in the Hamptons and beyond. But Ms. Wölffer has been at it for a while. When Wölffer Estate started making…

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Strutting Their Looks

LadyLand, the queer music festival started by the nightlife impresario Ladyfag, took place on June 17 at the Brooklyn Mirage. The massive space throbbed with health goths sporting torn mesh, Day-Glo ravers clacking plastic beaded jewelry, shirtless circuit boys clenching their square jaws and the occasional fetishists shaking their exposed buttocks. The Alvin Ailey American…

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The Burger That Instagram Built

“Every collaboration we’ve done has come from one of us having that person’s phone number — they’re a friend,” said Lexie Jiaras, 28, a founder of Monty’s, of the high-profile people who have helped create a subculture around the plant-based burger chain. “Someone comes into the store that’s a friend of ours, who’s a creative,…

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