Making Matilda Djerf a Household Name
STOCKHOLM — It was a gray summer’s day, but on the first floor of a grand office block typically occupied by bankers and shipping brokers, Matilda Djerf was basking in the glory of Midsommar. Ms. Djerf, a 25-year-old social media influencer who founded the fashion brand Djerf Avenue with her boyfriend, Rasmus Johansson, in 2019,…
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