Supreme Makes Its Move from Fairfax Ave. to Sunset Strip
Supreme’s first brick-and-mortar store opened on Lafayette Street in SoHo, in 1994, well before the luxury shops and trendy restaurants moved in. So when James Jebbia, the brand’s founder, decided on a Los Angeles location, he listened to that same instinct to settle in an unexpected part of town. Today, the same stretch of Fairfax…