Digital Interactions Are Just Part of a Jewelry Sale Now
Threads Styling, an online personal-shopping service based in London with a presence on both WhatsApp and WeChat, said the communication tools have helped its fine jewelry business increase in recent years. And while its average fine jewelry sale online is 3,000 to 4,000 pounds ($3,734 to $4,978), Alyse Chirumbole, the company’s director of fine jewelry…