The Real Lessons of Telfar, Kanye and the Gap
Late last week, when the embattled Gap brand announced, with great fanfare, that it was embarking on a 10-year partnership with Kanye West to create a new brand, Yeezy Gap, in an all-in bid for relevance and revitalization, a corner of the panting internet noticed one thing was amiss. “What about Telfar?” people asked. They…