Meet the National Parks’ ‘Ranger of the Lost Art’
Hundreds of thousands of sweaty, athleisure-clad national park visitors have entered the park gift shop after a hike and immediately gravitated toward one particular display: the vintage-looking magnets, postcards and posters with the park’s name in blocky lettering, its best-known vista or features rendered in simple contours and pastels. The style, which has become shorthand…