How Aurora James Took the 15 Percent Pledge From an Instagram Post to a 501(c)(3)
Since starting her brand Brother Vellies in 2013, Aurora James has always sought to help right the industry’s wrongs—from utilizing recycled materials to ensuring fair wages. This spring, James started a bona fide movement when she created the 15 Percent Pledge, which asks retailers to devote 15 percent of their shelf space to Black-owned businesses.…