Here’s Why This Bouquet of Red Roses Costs $72 in NYC.
To gather every last stem and ribbon, Mr. Patrikis is on the phone constantly, negotiating with 15 distributors to get the best deals. “If you don’t know how to buy from the wholesalers, the wholesalers are going to buy you,” he said. Depending on a stem’s length, the size of the bloom and the nation…