Facebook Wants to Court Creators. It Could Be a Tough Sell.
SAN FRANCISCO — Over the past 18 months, Chris Cox, Facebook’s top product executive, watched with surprise as Instagram came alive in ways he hadn’t seen before. As young people looked for ways to express themselves digitally in the pandemic, Mr. Cox became captivated by the content of creators like Oumi Janta. The Senegalese roller-skater,…