For Gen Z, Playing an Influencer on TikTok Comes Naturally
Rachel Aaron, a 24-year-old who works in public relations in New York, recently dressed up for a work event at Bloomingdale’s. In the era of “get ready with me” videos on TikTok, it was a golden opportunity to create content. Ms. Aaron, who has just 3,300 followers on TikTok, filmed herself chatting to the camera…