Why Some Americans Buy Guns

In 2020, while many communities were under Covid lockdowns, protesters were flooding the streets and economic uncertainty and social isolation were deepening, Americans went on a shopping spree. For firearms. Some 22 million guns were sold that year, 64 percent more than in 2019. More than eight million of them went to novices who had…

The TikTok search for the Titanic sub

Gray posted his videos in installments, teasing viewers with dramatic music and cliffhangers, asking them to comment — another good engagement hack — if they wanted another installment. He said he eventually stopped encouraging his followers to do this because it began to feel too much like clickbait. Like many of the creators I talked…

Best-Dressed at the NBA Draft

The fact that the N.B.A. draft occurred smack in the middle of the Paris men’s wear shows was something of a cosmically appropriate coincidence. After all, the draft has increasingly become one of our most watched runways, the heart of the convergence between fashion and sport that has spawned the tunnel walk and social media…