Louis Vuitton Strikes Another Major Deal in Sports
Louis Vuitton’s takeover of the sporting world continues apace: Next August, shortly after the LVMH-sponsored Summer Olympic Games end in Paris, the Louis Vuitton-sponsored America’s Cup will begin in Barcelona. America’s Cup, the world’s most prestigious sailing yacht competition, was last sponsored by Louis Vuitton in 2017. Since 1983, the fashion brand had also sponsored…