TikTok Rediscovers an Old Rural Beauty Secret
It is the rare item that can be found on the shelves of Tractor Supply and in the pages of Vogue. And now Bag Balm, a moisturizer originally made to heal chapped cows’ udders, is a trending beauty product among the Gen Z “skinfluencers” of TikTok. The social media personality Alix Earle swears by it…