Why Is Everyone Going Brunette?
In the last few months, Hailey Bieber, Billie Eilish, Florence Pugh, Dove Cameron and Gigi Hadid, among other celebs, have taken their manes deeper and darker. On TikTok, blond hair was declared “cheugy,” in the neologism of Gen Z. Slews of us, it seems, are yielding to an urge to go brunette. This new spin…