Why Do You Love a L.O.L. Surprise?
According to our e-commerce and big-box retail overlords, the hottest toy this holiday season was the L.O.L. Surprise! Bigger Surprise. It didn’t reach fist-fighting-in-store-aisles levels of frenzy; it’s no Tickle Me Elmo, and it’s not 1996. But, according to NPD Group, a market research firm, L.O.L. Surprise! was the best-selling toy brand of the year…