If You Hype It, Will They Come?

Advertisement The website that helped drive demand for streetwear is going IRL with a festival called, you guessed it, Hypefest. Image The Hypebeast founder Kevin Ma is an understated dresser, which, these days, may disqualify him from being a hypebeast.CreditCreditNathan Bajar for The New York Times By Jonah Engel Bromwich Sept. 12, 2018 If you…