From LSD to I.P.O., Birkenstock Bets Big on Its Global Empire
This may be a tale about the rise of a German sandal brand, but it is not a straightforward fashion story. After all, for a large chunk of its 249-year history, Birkenstock was synonymous with extremely unfashionable stereotypes. The sandals were often worn by hippies and off-duty hikers, eccentric aunts and science teachers with a…