Brands Grapple With Inflation by Being More Transparent About Price Increases
Cuyana sent out its price-change email in February, and sales have remained steady since then, Ms. Gallardo said. But that was months before inflation hit its latest peak in June, when prices surged 9.1 percent. Will the company need to repeat this process? “Hyperinflation is one of those things that you can never plan for,”…