What Not to Wear, on Your Face

“You know, we use hundreds of different models,” Ms. Woodall said. “When we launched, we used 160 women from 83 to 16, from ebony to alabaster. I never wanted people to look and think, ‘I can’t see myself on this website.’” The line is aimed at women 35 to 60 but Ms. Woodall thinks that…

Welcome to the Menopause Gold Rush

Entrepreneurs, as a result, have seen a business opportunity in creating an advocacy and visibility movement for menopause. Alisa Volkman, 49, who has twice greeted new phases of her life with an online start-up (the sex-positive nerve.com in her 20s, followed by the modern parenting hub babble.com) is now on to the Swell, an online…