Advertising That Mixes Reality with A.I.

Love it or hate it, artificial intelligence has become increasingly prevalent in our lives. Now, jewelers are exploring its marketing potential. Frankie Deane, senior vice president of growth for the British brand Monica Vinader, said A.I. was “another form of us utilizing technology to elevate our digital experience for consumers.” When it comes to providing…

An Often Unseen Setting Reappears

Many designers working in the high jewelry sector take pride in crafting metallic settings that seem to disappear, allowing the color, fire and vivacity of extraordinary gemstones to shine through. Luxury houses like Van Cleef & Arpels and Cartier, among others, have patented their techniques for creating what is known as invisible settings. Skilled designers,…