Is Having Too Many Followers a Turnoff?
A few years ago, Sara Zeljkovic, a 25-year-old living in Toronto, started working to build her social media presence on TikTok and Instagram, assuming that having more followers was better. Ms. Zeljkovic, freshly single after the end of an eight-year relationship, began posting more content, typically about beauty and travel, and gained traction, ultimately resulting…