These Are the 10 Best Things to Buy From Google’s Holiday 100 List

There’s something so therapeutic about watching birds blissfully live their lives. And now, you can do it the techy way. “I love the idea of a classic pastime like bird-watching being reinvented,” Kanai says. And the best part is, you get notified when you have visitors, so you’re always aware of who is swinging by.

According to Kanai, this product spiked in Google search over 1650 percent—and that’s certainly nothing to scoff at. “You can find me snuggling here this holiday season,” she says. Same.

“I am not a baker, but the idea of making holiday treats with a cookie press makes me want to break out the flour and sugar,” Kanai shares. ’Tis the season to gather up the holiday baking gear, right? You won’t go wrong with this gadget as a fun kitchen gift.

At ELLE.com, we’re big fans of Uniqlo’s ultra-popular Round Mini Shoulder bag—in fact, we love it, and according to Kanai (and Google’s search insights, we aren’t the only ones. “This viral product is a perfect stocking stuffer or white elephant gift,” she says. “It’s affordable and so handy for quick errands and running around town.”

It doesn’t seem like ’90s trends are going anywhere anytime soon—both in fashion and in beauty. “My ’90s heart beats for this product,” Kanai says. “I love that a beauty item I grew up with is still so relevant now!”

It comes as no surprise that this digital camera would make the list. “For any content creators in your life, you cannot go wrong with this versatile camera,” Kanai tells me. “Searches for this exact model (G7X MarkIII) reached an all-time high on Google in 2023. Now everyone can be an influencer.”

Looking for the perfect blowout? Dyson has you covered with the Airstrait—and it’s a top pick of Kanai’s this holiday season. “I need this to finally learn how to do my blowout at home,” she admits.

Kanai shares that a Jonathan Adler tray is one of the best ways to spruce up a space, adding that the designer “always brings personality, color, and fun to any room.” Dare I say, this might be one of the best home décor gifts you can find for under $100.

According to the Google team, lab-grown diamonds have been a major search term this year—noting that interest for tennis necklaces, in particular, doubled over the past 12 months. “This is a great gift for that person who likes sustainability and sparkle,” Kanai says.