Sustainability in Watches: A Story in 6 Pieces

In 2017, when Karine Szegedi, a partner at Deloitte Switzerland, oversaw the company’s annual Swiss watch industry study, the hottest topics among brand executives were the strength of the Swiss franc, the Swiss Made label and smartwatches. At the time, sustainability wasn’t “even a conversation,” Ms. Szegedi said on a video call last month. Deloitte’s…

Conceiving the Watches of Tomorrow

It was a Monday morning in mid-September and summer vacation was over for the five master’s degree students enrolled in what their university describes as Europe’s only diploma program in watch design. “Why I am here?” said Aloïs Sauvage, 23, repeating the question he had been asked. “Because I love watches and the universe of…

Tissot Says Youth-Oriented Marketing Has Paid Off

For some time, storm clouds have been gathering over the less expensive end of the Swiss watch industry. Smartwatches, particularly the Apple Watch, have flooded the marketplace, inundating the production of traditionally styled Swiss watches that retail for less than $1,000. But Tissot, the largest brand in that segment by estimated production volume and sales,…