Anyone who regularly scrolls through watch content online probably has seen him, the dark-haired guy wearing a jacket covered in wristwatches.
He also frequents events like the annual trade show Watches and Wonders Geneva. Last year, he stole some of the spotlight there with videos featuring the likes of Laurent Perves, chief commercial officer at Vacheron Constantin, and the young collector Amandine doing the Drop Challenge, a TikTok sensation that involved squatting, slowly, to Beyoncé’s 2013 hit “Partition.”
He is Danar Widanarto, 41. “I love to entertain the watch community,” he said. “And it makes me happy to make them happy. They’ve been having a stressful day at the fair, and I’m a stress reliever.”
Known as Chronondo — “It stands for chronograph and Indonesia,” Mr. Widanarto said, as he was born in the village of Delanggu, in Central Java — he now has 127,000 followers on Instagram and nearly 200,000 on TikTok (the website WorldTempus selected him as one of that platform’s six best watch accounts in 2022).
“I started my Instagram account nearly nine years ago,” he said in a video call from his home in Cologne, Germany. “My colleagues encouraged me because they said I was well dressed and fashionable. My aim was to combine watches and fashion.”
