It started with the beat, Heidi White said.
On a March day at The Kabin Studio, an arts nonprofit in Cork, Ireland, Heidi, 11, and a group of other children were trying to write a rap with the help of Garry McCarthy, who is a music producer and Kabin Studio’s creative director. It was part of a weekly songwriting program.
“It’s a safe space for young people in the community to come create music, hang out and just to make bangers,” Mr. McCarthy said.
On this day, the group was trying to write an anthem for Cruinniú na nÓg, a government-sponsored day in Ireland devoted to children’s creativity, scheduled for June 15. Everyone was feeling a little shy and the ideas weren’t exactly flowing, Heidi said.
“Then Garry had put on a drum-and-bass beat, and suddenly it was like a switch flipped and everyone started getting involved,” she said. “It was like magic.”
That infectious beat has also captivated viewers around the world. The group’s song, “The Spark,” has become a sensation on social media, hailed by some on TikTok as an early contender for song of the summer. (This isn’t the first time a tune made for social media has been praised as such. See here: A 2023 earworm about margaritas.)
What could have easily sounded grating to adult ears — think Kidz Bop — is instead unrelentingly catchy. The song’s accompanying music video, which culminates in all of the kids rapping, loudly, in unison on the top deck of a bus, is utterly charming.