With its instantly recognizable pink and green interiors and that oh-so instagrammable banana leaf wallpaper, not to mention the stylish souls that have graced its famed bungalows, the Beverly Hills Hotel is teeming with design inspiration. Certainly, countless designers have paid homage in their own ways but no one had received the formal blessing of the Tinseltown institution until Los Angeles-based tastemaker Natalie Bloomingdale came along. Bloomingdale’s buzzy e-commerce site, The SIL (as in “Stuff I Like”) has quickly become a go-to destination for women craving a sense of discovery with their online shopping experience. Featuring the work female fashion entrepreneurs exclusively, these are pieces you won’t find anywhere else. So if you’re looking for something extraordinary, Bloomingdale gave ELLE the rundown on some of her favorites:
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MOLLY MOORKAMP
Having recently launched her eponymous RTW business earlier this month, Molly’s garnered quite a bit of press thanks to her cheerful palette, classic silhouettes, and competitive price point. Moorkamp learned from some of the best in the business, including Oscar de la Renta and Ralph Lauren, but it’s perhaps her customers that have offered some of the most valuable lessons. “Molly built a successful custom business,” says Bloomingdale. “And thanks to her work with her private clients, she has a keen sense of the female form and what women want.” The gold lame’ caftan Moorkamp created for the BHH capsule is just the thing for swanning around poolside a la Faye Dunaway.
TISH COX
“The SIL was born to give an internet life to Tish Cox, a Dallas-based designer I have loved for years,” says Bloomingdale of the under-the-radar Lone Star talent. Look to Cox for modern, almost sculptural yet feminine silhouettes such as this corduroy peplum top in the hotel’s signature shade of green. “The fact that her entire line is made in Dallas, Texas is the cherry on top for this proud Texan.”
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JANE
“Jane Pendry is one of the chicest women I have met – and she has serious street cred!” says Bloomingdale. With a background in fashion journalism and work for major fashion houses (Yves Saint Laurent and Givenchy), Paris-based Pendry and Bloomingdale first met at Polo Lounge at The Beverly Hills Hotel, naturally, where she was instantly sold on the capsule and inspired to create a collection of exclusives for The SIL under her label, Dovima Paris. Nothing quite says “party season” like a ruffled taffeta skirt that can even be worn with (yes!) jeans.
HAYDEN
One of the first designers to come on board The SIL, Hayden Lasher grew up going to the iconic Belgian Shoe store in New York. “Her great uncle Henri Bendel opened the store decades ago… And you should see her collection of bow-adorned loafers!” says Bloomingdale. After some time working as a shoe and handbag designer at Oscar de la Renta, the Parsons grad decided to create her own handbag line with the family design legacy. Front and center on each bag is the signature Belgian bow, now made even more enticing in Millennial Pink.