Frankie Collective
If you really want to know about me, the bookmark section of my Instagram—aka my Wish List—will tell you all you need to know. Like my brain, my saved collection is a hodgepodge of DIY skincare videos and tips, at-home workout routines I’ll never do, and astrological roasts that remind me (a Virgo) how much of an organized critical perfectionist I am. But what takes up the most space in my collection is my obsession with streetwear, including the latest sneaker drops and lesser-known brands that I’ve been lusting over.
Streetwear has long been associated with skate and hip-hop culture, but it’s now widely popular thanks to New York-bred skateboard brand Supreme and the logo-heavy aesthetic birthed by “hypebeasts” and “hypebaes.” Speaking of hypebaes, Natalia Maczek, founder of women’s streetwear brand Misbhv, describes the subculture as “an inclusive energy.” To Maczek, streetwear culture is rooted in unity. “High fashion is defined as pieces reserved for the elites [whereas] streetwear actually brings people together – despite the status, race, sex, political views, belonging to any social milieu,” she explained to ELLE.com. “What we consider ‘streetwear’ today does not compromise on quality; Brands like ours are a totally new phenomena bridging the gap between the luxury and the everyday.”
Streetwear was once considered a boys-only club until male-focused labels finally got with the times and offered unisex offerings and brands like Misbhv, Ashley Williams, Namilia entered the fray to give women clothes they’ll actually wear. So, I scoured my saved collection to pull out the 13 best streetwear brands everyone should know.
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