Classy, bougie, ratchet—all characteristics that typify Savage x Fenty, music icon Rihanna’s lingerie brand. They are also the lyrics to “Savage,” Megan Thee Stallion’s hit song that was released in March and got the Beyoncé treatment a month later. So it just makes sense that the two songstresses would eventually combine their savagery.
Today, Savage x Fenty announced Megan as its brand partner, featuring her in its summer 2020 social media campaign titled #SavagexTheeStallion. Unapologetic with her sexuality, fun, and completely fearless with her spits, Stallion is a natural fit with the vibe of the brand.
“Meg is the energy we were looking for,” said Rihanna in a statement. “She is a risktaker with an attitude, character, and personality.”
It also helps that “Savage” has become a viral sensation. Both versions of the song have received ample amounts of airplay, been downloaded by nearly everyone, and, most significantly, soundtracked a dance challenge on TikTok. Anyone, regardless of their abilities, can partake in the #SavageChallenge, bringing their own flavor to the dance. And it is this sense of inclusion that makes the Savage x Fenty-and-Megan Thee Stallion pairing even more natural. She even wore the brand while partaking in the challenge.
“I’m so excited to work with a brand that embodies diversity and celebrates women in all their glory,” Stallion said in a statement. “In my Savage x Fenty, I feel sexy, comfortable and confident. We want all the hotties around the world to feel good about themselves exactly as they are.”
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In the series of promotional images, Stallion wears the Balconette Bra and Side Tie Undie in Yellow Sunflower while posing wantonly on a table; and the T-shirt Bra and Booty Short in Black Caviar perched on all fours on top of a Chesterfield. Now, all of us other savages can also capture the same sassiness, moodiness, and nastiness.
Pieces range from 32A to 42H and XS to 3X, with prices running from $13 to $105. The collection is available online at SavageX.com, Amazon.com, Asos.com, and Zalando.com.
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