“Are you Laufey?”
A fan approached the table at a cafe in the East Village, hoping for a picture with Laufey (pronounced LAY-vay), the musician beloved among Gen Z listeners for her nostalgic combination of pop and jazz.
The woman dining there had the singer’s middle part, her mannerisms and her retro-femme style of dress. She was not Laufey, but her identical twin, Junia.
The fan recovered quickly: “Do you steal all of her shoes?”
This resemblance comes in handy, Junia (pronounced YOO-nia) explained last month over eggs and kimchi on a thick slice of sourdough. She can test camera angles while her sister is hydrating before a performance, or sub in for fittings on a moment’s notice. And they do swipe each other’s shoes.
“She just got new Chanel ballet flats — of course I was going to steal them,” Junia told the fan.
But Junia, 25, whose full name is Junia Lin Jonsdottir, is more than her famous sister’s body double. She works as Laufey’s creative director, shaping the romantic visual style the singer’s fans call “Laufeycore.” She has nearly two million TikTok followers of her own who consume her fashion recommendations and her occasional tours of Iceland, where the sisters grew up.
She is also a young person trying to cement her own creative identity while her twin is in the midst of a professional breakthrough. So far this year, Laufey has won her first Grammy, attended her first Met Gala and sold out Radio City twice.
