The sleek mansion in the hills overlooking Las Vegas could have been featured on MTV’s “Cribs.” But the highlight of Aubrey Garza’s weekend stay there wasn’t the palatial rooms or the marble fireplace. It was meeting her Airbnb host: Christina Aguilera.
“It just felt like a dream,” Ms. Garza, 26, said. When she was growing up, her bedroom was decorated with posters of the pop star. Ms. Garza had nabbed one of the “once-in-a-lifetime” promotional stays that Airbnb has occasionally listed in recent years.
The popular, if rare, listings have included not only private hangouts with celebrities but also stays in a Barbie mansion modeled on the one from the hit movie and a replica of Shrek’s swamp dwelling in the Scottish Highlands.
On Wednesday, Airbnb announced that it was expanding stunt promotions like these under a new permanent category called “Icons,” featuring unusual and ambitious partnerships with brands and celebrities
At a news conference in Los Angeles on Wednesday, Brian Chesky, Airbnb’s chief executive, introduced the inaugural slate of Icons listings.
It was headlined by a replica of the floating house from “Up,” the 2009 animated Pixar film, balloons and all. With the help of a giant crane, the house will be suspended high in the air over the New Mexico desert.
