Getty ImagesDavid M. Benett
Adidas Originals know what they’re doing. Don’t mess with the three stripes, and celebrities like Armie Hammer and a post-Oscars Melissa McCarthy will stick with you.
But that doesn’t mean they won’t innovate. At London Fashion Week, the brand debuted a new collaboration with designer Ji Won Choi. The collection maintains the line’s bold colors but chops and screws the immediately recognizable logo and legendary stripes. Choi, who was born in Seoul and raised in the midwest USA, also drew on her Korean heritage in reworking the classic tracksuit shapes.
“The collection is a play on the classic Adidas tracksuit merged with my own aesthetic,” Choi told Forbes. “The silhouettes suggest movement, such as the addition of strap pieces to encourage the wearer to interact with the clothing.” Choi herself employs bold white outline stripes in her own collections, so the capsule collection is a natural fashion match.
Adidas discovered the English designer on Instagram, according to WWD. Alex Weiland, Adidas’ director of special projects, said it’s “important for us to give a new platform for young designers. London has such an appetite for emerging design talents.”
Kendall Jenner’s a fan:
The whole collection is bomb and I need it immediately. I’m not sure whether to start with this two-layer bodysuit in the Oscars-approved shade of lavender:
Or the Kendall-approved track jacket, with a horizontal play on the three-stripe motif, and voluminous puffed sleeves:
Plus the pants, in Where’s Waldo–approved red:
When is summer coming, I asked myself when I saw this bikini:
I cannot get enough of this navy jacket with ties, which you can pair with the accompanying shorts:
And the pièce de résistance, a jumpsuit in dark pink:
BRB, counting my pennies.
