Call it instinct, or a second sight: Graydon Carter claims he knows a reader when he sees one. While scanning the streets of Manhattan’s West Village this week, Mr. Carter said pointedly, “In this part of the city, you’ll have many more readers than nonreaders.”
That may be why he chose a stretch of Hudson Street in the Village as the site of a new retail venture, Air Mail Newsstand, which is an extension of the digital newsletter, Air Mail, he started in 2019 with Alessandra Stanley.
The shop arrived in Manhattan after Air Mail opened others in London and Milan. Its merchandise, like the newsletter it is named after, is meant to appeal to an urbane crowd.
A rigorously edited selection of books and high-end glossies like “The World of Interiors,” “Kinfolk” and “Beauty Papers” is supplemented by various novelties with a statusy, you-can-only-find-it-here appeal. Say, a curly brass shoehorn ($145); a palm-tree-patterned Chez Dede lampshade ($345); old-fashioned typewriter paper ($15); or an Air Mail logo baseball cap ($30) like the one Larry David wears in recent episodes of “Curb Your Enthusiasm.”
Is Mr. Carter, Vanity Fair’s former editor in chief, adopting a new identity as a shopkeeper? Not quite. But “there is a merchant inside everybody,” he said unflappably.
