Fashion Week’s a Drag at Opening Ceremony

“In a fashion show, you see clothes,” said the bald woman with the tiny dollhouse strapped to her head, who had just removed the heart pinned to her chest. “In shows, you see personalities.”

So it was. She was Sasha Velour, the gender-fluid, atypically browed Brooklyn drag queen (and winner of “RuPaul’s Drag Race,” the “Star Search” of drag), and she was on stage at Le Poisson Rouge on Sunday night to offer what she and Opening Ceremony were calling “The Gift of Showz.” (Liza with a Z, meet showz with a Z.)

Humberto Leon and Carol Lim, the stage managers of Opening Ceremony, whose approach to fashion and retail has long included dramaturgy and theatrical production, joined with Ms. Velour to show their spring 2019 collection during New York Fashion Week.

She, in turn, had called on a cast of queens: Shea Couleé, Jiggly Caliente and Miss Fame, all “Drag Race” alumnae; West Dakota; Hungry (whose side project is doing Björk’s makeup); and the New York drag legend Lypsinka.

They mugged, they shook, they writhed. They showed off Opening Ceremony’s spring collection, too, and the custom garments they had made for themselves using the same fabrics, though that seemed a little beside the point.

The bigger point was presence: the message that, at Opening Ceremony at least, everyone, and every gender presentation, belongs. “If someone tells me I belong, I build a house right there,” Ms. Velour said, cocking an eyebrow at the tiny pile on her head.

Mr. Leon and Ms. Lim watched, delighted, from the audience, alongside Nicki Minaj, Troye Sivan, Kim Gordon. A raffle was held to benefit the Transgender Law Center.

Along the way, if you were paying close attention, you might notice that Opening Ceremony has collaborated with John Fluevog on a new version of his Seuss-heeled Munster, and continued its sporty capsule collections with Columbia and Lacoste.

But those were the details. As the show went on, they faded before the spectacle, which got bigger and bigger, just like the bouquets that were presented to each performer. The surrealism got surrealer, as a cameo from a cardboard cutout of Christina Aguilera gave way to a drag queen impersonator of Christina Aguilera to, finally, Ms. Aguilera, who bellowed the house down in song.

By that point, the end, the crowd was on its feet and the mood wild. “I screamed,” Rosario Dawson said, half-bashfully, as she found herself face to face with a guest. “Sorry, I got excited.”