Picture a tote bag. A really big tote bag, cut extra wide to fit your entire farmer’s market haul, with wide straps to evenly distribute weight while you lug your satsuma mandarins and eggs and the kale you’ll forget about and leave to rot in the bottom drawer of your refrigerator. It’s 100 percent cotton, made in the United States and comes in a ballet pink or a lovely faded olive color.
What would you pay for such a bag? $30? $50? (For context, the largest of L.L. Bean’s classic Boat and Tote bags will run you $45.)
How about $120?
That’s how much Emily Mariko, the ultra-popular content creator who rose to viral fame for her leftover salmon recipe, began selling her much-hyped wares for on her website on Monday.
In case you aren’t familiar, Ms. Mariko is an influencer who burst onto the scene in 2021 teaching millions how to combine salmon, rice, sriracha and mayonnaise into a tasty bowl. (The trick was to use an ice cube in the microwave to reheat the rice for just the right consistency.) From there, she gained millions of new followers who watch her silently unpack her groceries and cook in an ever-immaculate kitchen. Ms. Mariko typically does not speak in her videos, giving them an A.S.M.R. feel. Her wedding in 2023 was hailed a so-called quiet luxury masterpiece.
In the days leading up the bag going on sale, Ms. Mariko posted teaser videos for her nearly 13 million TikTok followers.
