Disney World Is Reopening, but You Won’t Be Able to Hug Mickey

Walt Disney World, one of the largest tourist sites on the planet, has a plan to reopen in mid-July. But the necessary safety protocols — limiting the number of visitors, making face masks mandatory, deploying roaming squads to enforce social distancing, no longer allowing people to get up close and personal with Mickey Mouse — shows how difficult it will be to operate once-booming attractions as the country prepares for a broader reopening.

“We’re going slow because we want to make constant progress and not have to backtrack,” Bob Chapek, Disney’s chief executive, said by phone from Florida on Wednesday. “The risk is going too far, too fast.”

Disney’s theme parks, some with Main Street U.S.A. entrances, loom large in the popular imagination as symbols of Americana. Disney World has been closed since March 15 because of the pandemic, and its reopening carries a certain symbolism in itself, an attempt by fans to reclaim a semblance of normal life and an effort by a coronavirus-battered Disney to demonstrate that a visit will remain a cultural rite of passage for many children.

The Orange County Recovery Task Force in Orlando approved reopening plans for Disney World and SeaWorld on Wednesday but pressed executives about how they would enforce mask wearing, something that has become a contentious issue as more people return to public places and may pose difficulties for vacationers in the Florida heat. Jim MacPhee, Disney’s World’s senior vice president for operations, said signs would have “strong language” and that “high-energy squads” of employees would remind guests about compliance. He said Disney might establish “relaxation zones” where guests can take off their masks.

Walt Disney World consists of six separately ticketed parks with combined annual attendance of 93 million. The two most popular ones, the Magic Kingdom and the Animal Kingdom, will reopen on July 11. Disney World’s other major parks, Epcot and Hollywood Studios, will reopen on July 15.

The National Basketball Association has been in discussions with Disney to restart its season in late July by holding games and practices and housing players at the resort. Mr. Chapek said he was “very optimistic” about making a deal with the league. (Disney-owned ESPN is a broadcast partner of the N.B.A.) Major League Soccer is also in talks to restart its season from the resort’s ESPN Wide World of Sports Complex, which Mr. Chapek noted had high security and “turnkey” broadcasting capabilities.

Mr. Chapek declined to say how many people Disney would let into its parks. The number is likely to be less than half of pre-outbreak capacity, at least at first. Major Disney parks can handle 80,000 people a day. In China, where Shanghai Disneyland reopened on May 11, the government limited attendance to one-third of normal capacity.

Tourists visit Shanghai Disneyland in China after its reopening on May 11. — Credit…Hu Chengwei/Getty Images

Visiting any theme park will be very different than in the past, at least until a vaccine is widely available. Universal’s reopening plan involves staggered parking to create distance between groups and increased mobile ordering at restaurants. Mr. Chapek said seats would be left empty on rides like Pirates of the Caribbean to separate guests and that restaurant seating would be reduced by half. Shops will have new signage: “Help us protect the Magic. Please limit handling of the product.”

And Disney will add a new reservation system for park entry; visitors can no longer walk up and buy a ticket. All visitors will have their temperatures checked.

Disney will start working with local unions to reopen at least some of its 18 Disney World hotels. “We will accordion hotel capacity up and down as needed,” Mr. Chapek said, noting that about 50 percent of Disney World guests typically stay at a Disney-owned hotel.

Disney did not give reopening dates for the smallest of its six Florida parks, Typhoon Lagoon and Blizzard Beach, which offer water slides. Disney Vacation Club, a time-share business with 3,200 units at the resort, will reopen on June 22. Disney Springs, an adjacent 120-acre shopping mall, began to reopen on May 20. “Guests have been extremely compliant,” Mr. Chapek said of mask requirements at Disney Springs.

Disney theme parks in California, France, Japan and Hong Kong remain closed. The company has given no indication when they could reopen.

“You can’t sugarcoat how hard this is going to be managerially,” Craig Moffett, a media analyst at MoffettNathanson, said on a recent conference call with clients. “Will there be a generational shift in the willingness of people to socially crowd? Will a generation of consumers find it uncomfortable to be strapped into a roller coaster next to a stranger? We just don’t know the answers.”

Tourism is Orlando’s largest industry, supporting 41 percent of the city’s work force, according to the trade organization Visit Orlando. Central Florida’s other theme parks will begin reopening on June 1, when Legoland, owned by Britain’s Merlin Entertainments, unlocks its gates. NBCUniversal’s three Orlando theme parks, home to the Wizarding World of Harry Potter, will reopen on June 5. SeaWorld, which offers aquatic zoo exhibits (“Dine with Orcas”) and looping roller coasters, will restart operations on June 11.

But Disney World drives the market. The resort’s size is difficult to comprehend. It is the largest single-site employer in the United States, with roughly 75,000 jobs. It has a larger bus fleet than the City of St. Louis. Guests gobble up more than one million roasted turkey legs annually.

Credit…Aly Song/Reuters

Theme parks have high costs. It takes a minimum number of people to operate the rides and a minimum amount of electricity to power them. Then add in upkeep, taxes and insurance. To cover those expenses — just to break even — Disney must sell a certain number of tickets. The company also makes money by selling food and merchandise and renting hotel rooms, all of which are driven by attendance.

So how can Disney make money if the resort opens to low capacity?

The media analyst Michael Nathanson said in an email that he had little clarity on the matter. (“None, zero!” was his precise answer.) Jessica Reif Ehrlich, a Bank of America analyst, said Disney could “cut down capacity for a period of time and still be profitable — well, well below 50 percent somewhere.” She added, “There are more things that Disney can do to contain costs than you might think. Fewer cashiers on duty. Fewer ride vehicles in operation. Some hotels still closed.” There will be no signature fireworks displays or parades, which involve hundreds of performers and pose crowd-control challenges.

Frequently Asked Questions and Advice

Updated June 1, 2020
- How do we start exercising again without hurting ourselves after months of lockdown?
  
  Exercise researchers and physicians have some blunt advice for those of us aiming to return to regular exercise now: Start slowly and then rev up your workouts, also slowly. American adults tended to be about 12 percent less active after the stay-at-home mandates began in March than they were in January. But there are steps you can take to ease your way back into regular exercise safely. First, “start at no more than 50 percent of the exercise you were doing before Covid,” says Dr. Monica Rho, the chief of musculoskeletal medicine at the Shirley Ryan AbilityLab in Chicago. Thread in some preparatory squats, too, she advises. “When you haven’t been exercising, you lose muscle mass.” Expect some muscle twinges after these preliminary, post-lockdown sessions, especially a day or two later. But sudden or increasing pain during exercise is a clarion call to stop and return home.
- My state is reopening. Is it safe to go out?
  
  States are reopening bit by bit. This means that more public spaces are available for use and more and more businesses are being allowed to open again. The federal government is largely leaving the decision up to states, and some state leaders are leaving the decision up to local authorities. Even if you aren’t being told to stay at home, it’s still a good idea to limit trips outside and your interaction with other people.
- What’s the risk of catching coronavirus from a surface?
  
  Touching contaminated objects and then infecting ourselves with the germs is not typically how the virus spreads. But it can happen. A number of studies of flu, rhinovirus, coronavirus and other microbes have shown that respiratory illnesses, including the new coronavirus, can spread by touching contaminated surfaces, particularly in places like day care centers, offices and hospitals. But a long chain of events has to happen for the disease to spread that way. The best way to protect yourself from coronavirus — whether it’s surface transmission or close human contact — is still social distancing, washing your hands, not touching your face and wearing masks.
- What are the symptoms of coronavirus?
  
  Common symptoms include fever, a dry cough, fatigue and difficulty breathing or shortness of breath. Some of these symptoms overlap with those of the flu, making detection difficult, but runny noses and stuffy sinuses are less common. The C.D.C. has also added chills, muscle pain, sore throat, headache and a new loss of the sense of taste or smell as symptoms to look out for. Most people fall ill five to seven days after exposure, but symptoms may appear in as few as two days or as many as 14 days.
- How can I protect myself while flying?
  
  If air travel is unavoidable, there are some steps you can take to protect yourself. Most important: Wash your hands often, and stop touching your face. If possible, choose a window seat. A study from Emory University found that during flu season, the safest place to sit on a plane is by a window, as people sitting in window seats had less contact with potentially sick people. Disinfect hard surfaces. When you get to your seat and your hands are clean, use disinfecting wipes to clean the hard surfaces at your seat like the head and arm rest, the seatbelt buckle, the remote, screen, seat back pocket and the tray table. If the seat is hard and nonporous or leather or pleather, you can wipe that down, too. (Using wipes on upholstered seats could lead to a wet seat and spreading of germs rather than killing them.)
- How many people have lost their jobs due to coronavirus in the U.S.?
  
  More than 40 million people — the equivalent of 1 in 4 U.S. workers — have filed for unemployment benefits since the pandemic took hold. One in five who were working in February reported losing a job or being furloughed in March or the beginning of April, data from a Federal Reserve survey released on May 14 showed, and that pain was highly concentrated among low earners. Fully 39 percent of former workers living in a household earning $40,000 or less lost work, compared with 13 percent in those making more than $100,000, a Fed official said.
- Should I wear a mask?
  
  The C.D.C. has recommended that all Americans wear cloth masks if they go out in public. This is a shift in federal guidance reflecting new concerns that the coronavirus is being spread by infected people who have no symptoms. Until now, the C.D.C., like the W.H.O., has advised that ordinary people don’t need to wear masks unless they are sick and coughing. Part of the reason was to preserve medical-grade masks for health care workers who desperately need them at a time when they are in continuously short supply. Masks don’t replace hand washing and social distancing.
- What should I do if I feel sick?
  
  If you’ve been exposed to the coronavirus or think you have, and have a fever or symptoms like a cough or difficulty breathing, call a doctor. They should give you advice on whether you should be tested, how to get tested, and how to seek medical treatment without potentially infecting or exposing others.
- How can I help?
  
  Charity Navigator, which evaluates charities using a numbers-based system, has a running list of nonprofits working in communities affected by the outbreak. You can give blood through the American Red Cross, and World Central Kitchen has stepped in to distribute meals in major cities.

Mr. Chapek positioned the reopening as providing “positive net contribution” to the company’s parks business. That means Disney World may not be profitable at first. However, revenue from reopening at a limited level is expected to exceed the costs associated with reopening and offset a good portion of the property’s fixed costs. In other words, Disney may ultimately lose money until capacity can be increased. But not as much as it would if the parks remained closed.

Disney has taken an especially hard hit from the pandemic, with its theme parks shut, movies postponed and ESPN cable channels without live sports to televise. Total profit in the most recent quarter declined 91 percent from the same period a year earlier.

With the television business facing significant challenges in the streaming age, theme parks have emerged as a surprisingly strong moneymaker for media companies. For the 2019 fiscal year, Walt Disney Parks and Resorts had an operating profit of more than $4.5 billion, an increase of more than 100 percent from six years earlier. The top five theme park companies in the United States — Disney, Universal, Cedar Fair, Six Flags and SeaWorld — had combined attendance last year of about 288 million, up 4 percent from a year earlier, according to the Themed Entertainment Association.

Credit…Kendrick Brinson for The New York Times

Growth has been fueled by hundreds of millions of dollars in new attractions and resort hotels; fading worries about security in the aftermath of the Sept. 11 attacks (and the 2015 attacks in Paris and San Bernardino, which prompted Disney and Universal to install metal detectors at their front gates); and the so-called experience economy, where people — millennials in particular — started to see memorable events as a mandatory rather than optional expenses. A high-season, single-park adult ticket at Disney World now costs $135, up from $82 a decade ago, and demand has not eased. Lines still stretch for an hour or more on popular rides like the Seven Dwarfs Mine Train and Avatar Flight of Passage.

Mr. Chapek said prices would remain “status quo,” meaning Disney saw no need for discounts to draw back visitors. “There’s not going to be an issue with demand,” he said.

Some theme park observers were less enthusiastic. No fireworks? No photos under Cinderella’s arm?

“The majority of fans are very much wait and see,” said Robert Niles, editor of the news site Theme Park Insider. “Given the expense, particularly in the middle of a recession and with huge unemployment, a lot of people may stay home until the experience gets back to normal.”

Sue Pisaturo, who founded Small World Vacations, a New Jersey agency that specializes in Disney trips, said interest had been “surprisingly strong” in recent weeks. “Some people are definitely raring to go,” she said.

But she predicted that mask requirements would keep some people away. Heather Abbott Vogel, an agent at Destinations in Florida Travel, agreed.

“I’ve had clients say, ‘If I have to wear a mask, I’m staying home,’” Ms. Abbott said.

Disney World Is Reopening, but You Won’t Be Able to Hug Mickey

Frequently Asked Questions and Advice

How do we start exercising again without hurting ourselves after months of lockdown?

My state is reopening. Is it safe to go out?

What’s the risk of catching coronavirus from a surface?

What are the symptoms of coronavirus?

How can I protect myself while flying?

How many people have lost their jobs due to coronavirus in the U.S.?

Should I wear a mask?

What should I do if I feel sick?

How can I help?

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