On Saturday afternoon, the multi-hyphenate creatives of Los Angeles found a new reason to line up on Sunset Boulevard. Instead of sipping natural wine outside El Prado or waiting hours for a seat at Pijja Palace, they showed up for the designer Gustaf Westman’s pop-up shop.
“I love Gustaf in general,” said Billie Black, 27, a digital creator who snagged the first spot in line. “I have my eye on the chunky mug. I also want the spiral magazine rack.”
Mr. Westman, 30, started selling furniture and objects online in 2020 and quickly built a following on TikTok and Instagram. His curvy and chunky mirrors became coveted décor, and his dishware became the standard for internet “it” girls. His objects range from chunky cups ($68) and chunky plates ($58) to curvy mini tables ($750), mini flower mirrors ($2,200), pipe chairs ($1,150) and blob sofas ($3,360).
Nara Smith, a popular model and cooking influencer, often uses his plates to showcase her intricate homemade meals, and the Swedish influencer Matilda Djerf drinks her coffee out of Mr. Westman’s chunky cups. He has created a mirror for the Swedish rapper Yung Lean and a custom side table for the YouTube darling Emma Chamberlain.
