In 2005, while Atom Moore was freelancing as a photographer’s assistant and digital technician in New York, he did what many people at the time did in an effort to make ends meet.
“I looked for a job on Craigslist,” Mr. Moore, now 42, recalled last month during an interview at his photography studio in Manhattan’s East Village.
Before long, he found work at the Swatch store in Times Square, selling its inexpensive Swiss fashion watches despite having zero affinity for the product. “I had owned a couple of Timex Ironmans with the Indiglo lights,” Mr. Moore said. “But watches were not a thing that I gravitated towards.”
That was then. Today, Mr. Moore, who lives in the Riverdale section of the Bronx with his wife, Brea Moore, is a professional photographer who has been cited by the likes of the leading watch platform Hodinkee as one of the best in the business. Best known for his macro images of wristwatches and artistic composites — as well as for his impressively long beard — he runs a busy freelance business serving clients that include auction houses, watch publications and brands ranging from boutique makers such as J.N. Shapiro to luxury players Grand Seiko and Vacheron Constantin.
