If you or someone you love speaks almost exclusively in internet references — “It’s giving golden retriever boyfriend energy” or “Show it to me Rachel” — they may be suffering from a condition known as “brainrot.”
The term refers primarily to low-value internet content and the effects caused by spending too much time consuming it. Example: “I’ve been watching so many TikToks, I have brainrot.”
Online discussion of brainrot has recently grown so widespread that some social media users have begun creating parodies of people who seem to embody the condition.
Several videos by the TikTok user Heidi Becker show her facing the camera as she strings together one internet reference after another in rapid-fire fashion.
“Hiii, oh my god, the fit is fitting, pop off king!” she says at the start of a recent video that has over 200,000 likes.
Other lines in her soliloquy include: “It’s giving golden retriever energy,” a piece of slang describing someone who gives the impression of being friendly, goofy or harmless; and “I really like hot girl walking and I really like girl dinner,” references to daily activities that TikTok has gendered and renamed.
