Alice Marie Johnson, who was famously granted clemency thanks in part to Kim Kardashian’s meeting with the president, is the star of Kardashian’s new SKIMS shapewear campaign.
Kim launched the brand under the name Kimono earlier this year before changing the name amid backlash in July. On August 26th it was re-launched under the name SKIMS Solutionwear. Upon announcing the brand’s new identity, Kim started rolling out Polaroid-style photos of the shapewear, leading up to a special video she released today, August 28, featuring the former inmate.
In the video, Johnson models the Sculpting Bodysuit,while sharing her personal story. She explains that Kim “went to war” for her freedom, calling the mogul her “war angel.”
“This shapewear makes me feel that I can walk into the store, I can pick up something that I used to normally wouldn’t even think about wearing, and I can put it on, and it’s going to look great on me,” she continues, dressed in a long black gown. “This shapewear makes me feel free.”
Johnson is one of 26 women starring in the forthcoming SKIMS campaign, which will feature “real and intimate stories told by these women about why they love their bodies and how SKIMS empowers them to feel the best version of themselves.” KNC founder Kristen Noel Crawley, Sami Miro, Kim’s best pal Alisson Statter, models Seairra Thompson, Roxy Reyes, and more are also set to appear.
SKIMS officially launches on Tuesday, September 10. To keep up with all things SKIMS, join the waitlist at skims.com.
