It began with an Instagram comment.
In the summer of 2016, Lauren Cassandra Garroni created an Instagram account with her friend Chelsea Fairless that set out to log every outfit worn on the television show “Sex and the City.” The duo’s encyclopedic knowledge of fashion history — they met as undergraduates at the Parsons School of Design in New York in 2008, but both live in Los Angeles — and playfully sardonic captions at @everyoutfitonSATC quickly attracted a huge audience of style and pop culture fans alike. The account currently has almost 750,000 followers. (They now include fashion from the sequel “And Just Like That”.)
They assumed very few of those followers would be heterosexual men. A peek at their analytics early on revealed that eight percent of their audience were men, prompting Ms. Fairless to write a post asking their straight male followers to “make themselves known.”
“It wasn’t even about finding me a boyfriend,” said Ms. Garroni, 36, who has worked in social media marketing and fashion writing, and recently co-wrote and directed her first feature film, an upcoming erotic thriller called “Good Girl.” She and Ms. Fairless also host a fashion podcast, “Every Outfit,” which debuted in 2021.
One such follower was Timothy Paul Glover, 34, who goes by his middle name, a graphic designer and founder of the design firm Bookplate Studio. When he saw the post, he felt his “number had been called” and replied, “I identify as a Steve-Aiden hybrid with Harry tendencies,” referring to three of the most amiable love interests on the show. Appreciating his comment, Ms. Fairless encouraged Ms. Garroni, who happened to be single and looking at the time, to message him directly.
Mr. Glover, who grew up in Albuquerque, N.M., received a bachelor’s degree in fine and studio arts from the University of New Mexico. Ms. Garroni, who grew up in Los Angeles, received a bachelor’s of fine arts from Parsons.
